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Faculty and Staff

Ted  Bolton

Ted Bolton

Lecturer, Marketing

(305) 284-5935
Kosar Epstein 501
wbolton@bus.miami.edu


Research Interests

  • Media Audience Metrics
  • New Media Technologies
  • Media Product Development

Selected Publications

Perceptual Factors That Influence the Adoption of Internet Technology,” Journal of Broadcasting.

“Media Use and the Life Span: Notes on Theory and Method," coauthored with John Dimmick and Thomas McCain, American Behavior Scientist.

“A Lesson in Interactive Television Programming,” Journal of Library Automation.


Teaching and Professional Experience

  • Lecturer, University of Miami
  • President, Bolton Research Corporation, Philadelphia
  • Partner, Liberty Broadcasting, Philadelphia
  • Lecturer, St. Josephs University
  • Lecturer, Temple University
  • Assistant Professor, University of Massachusetts

Degrees

  • Ph.D., Ohio State University
  • M.A., Temple University
  • B.A., Ohio Wesleyan University

Specialties

  • New product development and ratings projections
  • Digital media trends and marketing implications
  • Creative advertising in a digital world

    School of Business Administration
    P.O. Box 248027, Coral Gables, Florida 33124-6520
 
 
TEL: 305-284-4643
FAX: 305-284-6526
 
GRADUATE: 305-284-2510
UNDERGRADUATE: 305-284-4641