Research Interests

• Consumer response to marketing promotions, consumers’ financial decision-making behavior, advertising and customer service
• Survey sampling, eminent domain, effects of retail signage and parking on consumer patronage, and trademark infringement

Selected Publications

Teaching and Professional Experience

• Assistant/ Associate Professor of Marketing, University of Miami, January 1988 to present. Teaching assignments have been at the undergraduate, graduate and executive education levels in Consumer Behavior, Marketing Research and Foundations of Marketing.
• Instructor, Marketing Research, University of Florida, 1986 and 1987
• Teaching Assistant, University Of Florida/Harris
• Corporation Executive Education Program, Marketing Management, Spring 1983

Degrees

• Ph.D., Marketing, University of Florida, 1989
• MBA, University of Pennsylvania (Wharton School), 1982
• B.S., Economics, University of Pennsylvania (Wharton School), 1978

Specialties

• Consumer psychology