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Faculty and Staff

Howard  Marmorstein

Howard Marmorstein

Associate Professor, Marketing

(305) 284-1776
Kosar Epstein 504
hmarmors@bus.miami.edu


Research Interests

  • Consumer response to marketing promotions, consumers’ financial decision-making behavior, advertising and customer service
  • Survey sampling, eminent domain, effects of retail signage and parking on consumer patronage, and trademark infringement

Selected Publications

“Choices from Sets Including Remembered Brands,” Journal of Consumer Research

“Communicating Price Information through Semantic Cues: The Moderating Effects of Situation and Discount Size,” Journal of Consumer Research

“The Effects of Frequency Information on Consumer Decision Making,” Journal of Consumer Research


Teaching and Professional Experience

  • Assistant/ Associate Professor of Marketing, University of Miami, January 1988 to present. Teaching assignments have been at the undergraduate, graduate and executive education levels in Consumer Behavior, Marketing Research and Foundations of Marketing.
  • Instructor, Marketing Research, University of Florida, 1986 and 1987
  • Teaching Assistant, University Of Florida/Harris
  • Corporation Executive Education Program, Marketing Management, Spring 1983

Degrees

  • Ph.D., Marketing, University of Florida, 1989
  • MBA, University of Pennsylvania (Wharton School), 1982
  • B.S., Economics, University of Pennsylvania (Wharton School), 1978

Specialties

  • Consumer psychology

    School of Business Administration
    P.O. Box 248027, Coral Gables, Florida 33124-6520
 
 
TEL: 305-284-4643
FAX: 305-284-6526
 
GRADUATE: 305-284-2510
UNDERGRADUATE: 305-284-4641