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Faculty and Staff

Arun Sharma

Arun Sharma

Professor, Marketing

(305) 284-1770
Kosar Epstein 510
asharma@miami.edu


Research Interests

  • Understanding Markets
  • Marketing strategies and productivity
  • Industry and paradigm shifts
  • Firm-level value creation and management

Selected Publications

“Optimal Return Policy under Demand Uncertainty,” Journal of Retailing, (2010), with Haresh Gurnani and Dhruv Grewal.

“Sustainability and Business-to-Business Marketing: A Framework and Implications,” Industrial Marketing Management, (2010), with Gopalkrishnan R. Iyer, Anuj Mehrotra and R. Krishnan. Awarded Best Paper Award for 2010.

“Understanding Retail Managers' Role in the Sales of Products Versus Services,” Journal of Retailing, (2009), with Arnold, Todd J., Robert W. Palmatier and Dhruv Grewal. 2011 Davidson Honorable Mention Award for the Best Article in Volume 85 (2009) of the Journal of Retailing.

“Evaluation of Subsidiary Marketing Performance: Combining Process and Outcome Performance Metrics,” Journal of the Academy of Marketing Science, (2009), with Grewal, Dhruv, Gopalkrishnan R. Iyer, Wagner A. Kamakura and Anuj Mehrotra.


Teaching and Professional Experience

  • Consulted for Accenture, Agilent Technologies, Ambrosetti, American Express, ATandT, Bell South, Citrix, Ericcson, Exxon, Goodyear, HP, IBM, Lucent, MasterCard, Motorola, Siemens, Sprint, Telecom Italia, Telecom Italia Mobil, Visa International, and Western Union.

Degrees

  • Ph.D., University of Illinois at Urbana-Champaign
  • MBA, Indian Institute of Management, Calcutta
  • B.E., Bachelor of Engineering, Ragastan University

Specialties

  • Understanding markets
  • Market strategies
  • Marketing strategies
  • Marketing productivity
    School of Business Administration
    P.O. Box 248027, Coral Gables, Florida 33124-6520
 
 
TEL: 305-284-4643
FAX: 305-284-6526
 
GRADUATE: 305-284-2510
UNDERGRADUATE: 305-284-4641