Research Interests

• Consumer decision making processes
• Risk preference and inter-temporal choices
• Influence of regulatory focus on consumer decision making
• Cross-cultural differences in decision making process

Selected Publications

Teaching and Professional Experience

• Assistant Professor, Department of Marketing, University of Miami
• Teaching assistant, University of Pennsylvania

Degrees

• Ph.D., University of Pennsylvania-Wharton
• M.A., University of Connecticut
• B.A., Beijing Foreign Studies University

Specialties

• Consumer Psychology
• Marketing Strategy
• New Product