Fostering Marketing Research That Drives Business Change 

The Canes Behavioral Laboratory is a state-of-the-art research facility designed for advanced, technology-driven marketing research. The lab enables the School’s faculty to conduct leading-edge marketing research in a controlled environment.

The lab includes: 

• 31 networked computer workstations
• 800 square feet of research space
• leading behavioral research software
• computer joysticks and headsets for studies requiring audio

The lab’s advanced technology enables researchers to take advantage of tools ranging from interactive surveys to virtual environments that simulate product features so they can learn how people react in actual situations. Each semester, as many as 450 undergraduate business students will participate in research conducted in the lab to meet a course requirement. With each student participating in three one-hour sessions, the lab’s research hours will total more than 1,300 each semester.

CONTACT

Tesla Barrientos
Office Manager
Department of Marketing
305-284-5935
tesla@miami.edu