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KNOWING YOURSELF ISN’T ALWAYS BETTER

WHETHER OR NOT YOU’RE CONSCIOUS OF A GOAL CAN DRIVE SURPRISINGLY DIFFERENT CHOICES.
BY ERIC SCHOENIGER

Have any resolutions for 2017? Maybe you want to eat better, or spend less, or become more productive. Sometimes such goals are conscious. Other times we aren’t aware we have them. But which camp you fall into can make a big difference in how you pursue those goals. While one approach isn’t clearly better than the other, those who are conscious of their goals are more likely to make an extreme choice – one that’s either very much in line with their goal or totally contrary to it.


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