Entrepreneurship Practicum: Creating Your Identity
The first practicum in a weekly series hosted by Entrepreneur-in-Residence Eric Kriss about starting a new venture. This session, "Creating Your Identity," describes and explains the steps that should be taken when developing an image for a new venture. Topics include: inventing a name, choosing logos and icons, selecting and acquiring a URL, developing the company email, address, and phone number, and business cards. More information on the Practicum series can be found on the SBA Entrepreneurship Program Web site here.