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Dean Barbara Kahn Shares her Marketing Expertise with Honors Students

March 03, 2008
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 Fifty-three of the brightest students at the University of Miami School of Business Administration had the opportunity to hear from a noted marketing scholar at a Recognition Luncheon on March 3rd.  Their own dean, Barbara Kahn, was introduced by Vice Dean Linda Neider as “one of the country’s most pre-eminent marketing scholars.” Kahn gave a presentation on her past and current research which is related to consumer behavior including consumer choice, variety seeking and brand loyalty.

“I found the dean’s research on consumer behavior in grocery stores to be very on the ground. I hope that her analytical prowess will pervade throughout the business school and that she continues as a research force,” said Joshua Morales a senior majoring in business law.

Dean Kahn explained how research is intertwined with her vision for the UM School of Business Administration to become one of the nation’s leading business schools. She mentioned the relatively young age of the University of Miami in comparison with other leading universities as an advantage that would allow the School to more easily apply new methods across disciplines. A major pillar in the dean’s vision is the inclusion of undergraduate research on a larger scale.

Christopher Papa, a freshman accounting student, spoke briefly to students about his positive experience working on a research project under Royce Burnett, assistant professor of accounting. “It’s a valuable opportunity and I think it’s something students should take advantage of,” said Papa. He also mentioned that he found Dean Kahn’s research interesting and appreciated her recommendation to begin early. Joshua Morales also found his work as a research assistant valuable and appreciated how it changed his relationship with faculty. “It gets you into a new mode with faculty that really allows you to see where theories come from.”

The program concluded with Elisah Lewis, director of undergraduate career options counseling, informing students of upcoming research opportunities including the Research and Creativity Forum 2008 for School of Business students to showcase their class work, research and ideas. Students can contact her at the Office of Undergraduate Research and Student Support Services in order to enter the forum or begin pairing with a professor.

University of Miami School of Business students enrolled in the General Honors Program along with various School of Business faculty and department chairs attended the luncheon which was held in the McLamore Executive Dining Room.

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