Dean Barbara Kahn Among Marketing’s Most Published Researchers According to Study Forthcoming in Journal of Marketing
September 23, 2008
The study found that Kahn had 23 articles published in these journals during that time period. The most published author was Donald R. Lehmann of the Columbia Business School, with 30 articles published during that time. Since the period of the study, Kahn has had two other articles published or accepted for publication in these leading journals. Her article “Consumer Wait Management Strategies for Negative Service Events: A Coping Approach,” was published in the Journal of Consumer Research in February 2008. Another article, “Is Your Product on the Right Side? The “Location Effect” on Perceived Product Heaviness and Package Evaluation,” is forthcoming in the Journal of Marketing Research.
Kahn has been dean of the School since June 2007. She came to UM from The Wharton School at the University of Pennsylvania, where she was the Dorothy Silberberg Professor of Marketing, and vice dean and director of the Undergraduate Division. A noted scholar on variety seeking, brand loyalty, retail assortment issues and patient decision-making, Kahn’s research provides marketing managers with a better understanding of the consumer choice process. Dean Kahn received her PhD, MBA and MPhil degrees from Columbia University, and a BA in English Literature from the University of Rochester.
Research by Dean Barbara Kahn
Dean Kahn’s Bio