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Dean Barbara Kahn Among Marketing’s Most Published Researchers According to Study Forthcoming in Journal of Marketing

September 23, 2008
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Barbara Kahn, dean of the School of Business, is one of the world’s most published authors of articles in the leading academic journals in marketing. According to a new study, forthcoming in the Journal of Marketing, Kahn was the world’s seventh most published author of articles in the Journal of Marketing, the Journal of Marketing Research, the Journal of Consumer Research, and Marketing Science between 1982 and 2006. The journals were selected in part because of research that shows faculty tenure and promotion decisions are directly related to publication in this exclusive set of journals.
The study found that Kahn had 23 articles published in these journals during that time period. The most published author was Donald R. Lehmann of the Columbia Business School, with 30 articles published during that time. Since the period of the study, Kahn has had two other articles published or accepted for publication in these leading journals. Her article “Consumer Wait Management Strategies for Negative Service Events: A Coping Approach,” was published in the Journal of Consumer Research in February 2008. Another article, “Is Your Product on the Right Side? The “Location Effect” on Perceived Product Heaviness and Package Evaluation,” is forthcoming in the Journal of Marketing Research.
Kahn has been dean of the School since June 2007. She came to UM from The Wharton School at the University of Pennsylvania, where she was the Dorothy Silberberg Professor of Marketing, and vice dean and director of the Undergraduate Division. A noted scholar on variety seeking, brand loyalty, retail assortment issues and patient decision-making, Kahn’s research provides marketing managers with a better understanding of the consumer choice process. Dean Kahn received her PhD, MBA and MPhil degrees from Columbia University, and a BA in English Literature from the University of Rochester.
Research by Dean Barbara Kahn
Dean Kahn’s Bio
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