Dean Barbara Kahn Among World’s Top Marketing Faculty
April 16, 2008
The study looked at articles published by more than 500 faculty members representing 244 universities worldwide. Kahn is ranked No. 41 on the list. Overall the University of Miami is ranked No. 46 among the 244 universities with publications in the journals.
DocSIG says the purpose of the study is to guide doctoral students in their application process. The group says assistant professors can also use the study as a benchmark for promotion and review.
A noted scholar on variety seeking, brand loyalty, retail assortment issues and patient decision-making, Kahn’s research provides marketing managers with a better understanding of the consumer choice process. Her more than 40 academic articles have been published in top-tier journals. She also co-authored Grocery Revolution: The New Focus on the Consumer, a book that chronicled the dramatically changing supermarket industry and outlined how consumers make choices within the supermarket.