Leading academics joined top business executives at the School of Business in June to share insights for successfully launching new products and services. The “Customer Insights for Innovation” conference, hosted by the School, was organized by the Marketing Science Institute (MSI), an organization dedicated to bridging the gap between marketing science theory and business practice. Topics ranged from how consumer demand for customized products impacts innovation to building marketing campaigns around “tension.”
Read more about the conference here.
Click below to view interviews with participants who share their thoughts on innovation.
Barbara Kahn, dean of the University of Miami School of Business Administration, speaks about innovating in an economic downturn. View video clip
Russ Klein, the president of global marketing, strategy and innovation at Burger King Corporation says “If the outcome of a process is not a competitive advantage, then it’s not strategy.” View video clip
Robert Meyer, the Warren Johnson Chair and professor of marketing discussed consumer perceptions of product innovations, noting that “We don’t sell products; we sell dreams. How do you put a number on a dream?” View video clip
Adam Goldstein, the president and CEO of Royal Caribbean International says of his company, “We live with our guests. That really arms our people in a way that is unique to our business.” View video clip