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School of Business Partners With Florida Medical Association to Deliver New Certificate Program

June 15, 2010
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The School of Business Administration has partnered with the Florida Medical Association (FMA) to launch a new business certificate program designed to help physicians run their practices more effectively and efficiently. The first Physician Practice Management Certificate Program, which takes place Aug. 12 and 13 during the FMA Annual Meeting in Orlando, is geared toward members of small and large practice groups, solo practitioners and physicians practicing in a hospital setting.

"As the health care industry evolves, physicians are not only joining small and large multimillion-dollar practices, they're running these organizations," said Steven Ullmann, a professor of management and director of the School's programs in health sector management and policy. "Today's doctors must understand how to negotiate contracts with medical suppliers, maneuver through Medicare and Medicaid systems, negotiate with insurance and managed care companies as well as hospitals, understand cost structure pricing and financing, and manage a professional staff."

Physicians who participate in the certificate program will gain an enhanced knowledge of government health care policies and future trends, incentive structures, plus insurance and managed care relationships and negotiations. Participants also will develop skills to help them recruit and better manage staff, administer budgets, develop efficiencies in their spending and negotiate contracts for purchasing equipment and supplies.

"A program like this really reflects the core of the FMA's mission to help physicians practice medicine," said FMA Vice President Vincent DeGennaro, MD, chair of the FMA Council on Medical Education and Science. "In addition to treating patients, doctors are responsible for an ever-increasing number of complex administrative tasks. The UM School of Business Administration is an excellent resource, and we're excited about working with them to support our members."

The Physician Practice Certificate Program is based on the business school's internationally-ranked Executive MBA in Health Sector Management and Policy program, which has been offered at UM almost 35 years. It is one of just a handful of such programs that is dually accredited by AACSB International, the premier accrediting agency of collegiate business schools, and CAHME, the Commission on Accreditation of Healthcare Management Education.

The executive MBA program is one of several business programs in health care that have positioned the UM School of Business as a leader in this area. The school also offers a joint MD/MBA program in partnership with the University's Miller School of Medicine, as well as an undergraduate major and a minor in health sector management and policy.

"Medicine is a business," added Andrew Ta, MD, a physician at Miami's Jackson Health System who graduated from the School's Executive MBA program in 2007. "The physician must learn a whole new set of skills to be competitive in the job market."

The new Physician Practice Management Certificate consists of five modules offered over the course of two full days. They include:

  • Human Resource Management, which will focus on topics ranging from managing diversity to recruitment and staffing;
  • Billing, Managed Care, HIPAA and Compliance Programs, which will cover medical records and billing activities;
  • Tools for Investment and Finance Decisions;
  • Improving the Patient's Experience; and
  • Current and Future Trends in Health Care, addressing topics ranging from insurance, managed care and government programs to physician organizational structures.

The same world-class faculty members who teach in the business school's executive MBA and other MBA programs will serve as program instructors.

"The FMA is an ideal partner for the School of Business as we expand our health sector programs," said Ullmann. "We look forward to providing its members with the knowledge and skills they need to successfully navigate the increasingly complex business of health care."

Physicians who successfully complete all five modules will earn the Physician Practice Management Certificate from the University of Miami School of Business Administration and the FMA. For more information on this program and to register, contact the FMA at (850) 224-6496.

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