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Alumnus, Lecturer Wins Two “Women to Watch” Awards

January 26, 2012
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Susan Amat, second from left, with other award winners

Susan Amat (BLA ’01, MBA ’04, PhD ’08), a management and marketing lecturer at the School of Business and executive director of The Launch Pad, has received the WITI (Women In Technology International) “Women to Watch” Award and the Carolyn Leighton Leadership Award.

The purpose of the WITI South Florida's Women to Watch award is to honor and recognize rising as well as existing leaders within their company and community. This year four women received the honor, including Amat. The Carolyn Leighton Leadership Award was awarded solely to Amat, who was among the "Woman to Watch" nominees, for her "visionary contributions that have broken societal, political or economic barriers.”

Carolyn Leighton was named as one of the Most Influential Women in Technology in 2011 by Fast Company magazine. She set out to create a support network where women could find a foothold in science and high-tech fields. Launched in 1989, Women in Technology International was essentially an email network to help coordinate in-person events for women in tech.

Prior to her positions at UM, Amat ventured into the music business as a concert promoter at age 15. A serial entrepreneur, she started and ran a successful record label, developing a television show which aired on the E! Network and the first CD-ROM magazine, and was a consultant to media outlets, record labels, and retail stores on marketing and strategy issues. She then moved on to the health care sector, creating products focusing on health monitoring and preventing childhood obesity. In addition to heading up The Launch Pad, Amat teaches courses in strategy, entrepreneurship, and organizational behavior at the School of Business.

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