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Undergraduates Gain Hands-On Marketing Experience While Helping Jeweler Grow Business

May 31, 2011
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Dasani Group

(L-R) Barbara Black, marketing lecturer, lecturer, and
Dasani The Jeweler, with students Gesy De Souza,
Nadia Ismael (Theresa Schwark not pictured)

Three UM undergraduates including two earning minors in marketing spent the spring semester working with a South Florida jeweler to gain a greater understanding of marketing, managing and expanding an existing business.

The students taking part in the internships at Dasani Jewels, which were arranged by Barbara Black, a marketing lecturer, included Gesy De Souza and Theresa Schwark, both marketing minors; and Nadia Ismael a student from the School of Communications.

De Souza and Schwark worked with Dasani to develop a marketing plan and launch for a new store in South Miami, while Ismael learned how to market jewelry through social media.

Dasani Jewels recently launched a new line of silver and gold necklaces for University of Miami sororities. De Souza and Schwark also worked with Dasani on that project, designing the necklaces featuring each sorority’s Greek letters and symbols.

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