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School Hosts Top Latin American Executives for Program in Marketing

September 24, 2013
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Students concluded the program with a closing lunch and certificate ceremony at The Mutiny Hotel in Coconut Grove, FL.

The School of Business in September hosted more than 40 Latin American marketing executives for a one-week Executive Program in Marketing. The participants, who came from 12 countries, included high-level directors, general managers, vice presidents and CEOs. This select group of marketing leaders from across Latin America enrolled in the program to learn the latest and best practices in marketing, amplify their perspective, exchange ideas and expand their professional network.

“The Executive Program in Marketing was a great success, attracting over 40 senior executives from the four corners of Latin America,” said David Lecón, director of executive education at the School of Business. “We are proud to have become the go-to school for Latin American professionals looking for short-term certificate programs in the United States.” 

The program, which was taught in both English and Spanish with simultaneous translation, consisted of the following themes faced by today’s marketing executives: Service Quality, Pricing Strategies, Building Powerful Brands, How to Compete in Emerging Markets: Globalization vs. Localization, Advanced Sales Management, and Customer Relationship Management Strategies.

Members of the School of Business faculty participating in the program included A. Parasuraman, holder of the James W. McLamore Chair in Marketing, department chair and professor of marketing; Ram Krishnan, research professor of marketing; Jeffrey Weinstock, a marketing lecturer; Ian Scharf, also a marketing lecturer; and Pablo Fernández, an adjunct professor.

The program will run again in April 2014, due to the great response received.
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