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Marketing Professor Wins Leading Early Career Award

October 13, 2015
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Juliano Laran, a professor of marketing has won the 2015 Early Career Award from the Association for Consumer Research (ACR). The award recognizes contributions to consumer research by someone who received his/her PhD within the last eight years.

Since joining the School after earning PhD from the University of Florida in 2008, Laran has had nearly 20 papers published in such world-leading journals as the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing and Management Science, among others. His research interests include cognitive properties of goals, self-regulation, unconscious goal pursuit, and associative learning.

Criteria used to determine contribution for the ACR Early Career Award include innovation, methodological rigor and the potential to substantially advance our understanding of consumer behavior.

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