Marketing Professor Headlines International Communications Conference in India
February 24, 2016
A. “Parsu” Parasuraman, holder of the James W. McLamore Chair in Marketing and professor and chair of marketing, delivered the keynote address at MICA’s 2016 International Communications Conference in Ahmedabad, India on Feb. 18.
Parasuraman, a distinguished authority on services marketing and internationally recognized expert in service quality, spoke about “Technology—Service Convergence: Implications for Effective Customer Experience Management,” the title of his address.
The international conference focused on a broad range of topics on traditions, trends and techniques of marketing.
MICA is the only residential institute in India and perhaps in the Asia-Pacific region, dedicated to creating leadership in strategic marketing and communication.