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Students Warned of Social Media Pitfalls

February 25, 2013
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“The only way to ensure to health of your individual brand or personal brand is to be proactive in managing it.” That insight was shared with students in January by Sze Lee, an online and digital marketing strategist, who spoke at the School as part of the Tonkinson Lecture Series. Lee discussed how critical it is to manage your online reputation.

“If the negative content is not monitored, it will be at risk of going viral and ruining your reputation,” said Lee.

According to Lee, 69 percent of percent of job recruiters have rejected a candidate based on content found on his or her social networking profiles. Social media is highly tracked by search engines, she says.

“Search engines see social networks as authoritative,” said Lee. “What you share on those networks will likely show up on the first page of the search results.”

Also, it is crucial to never ignore negative messages, Lee says, because they can quickly go viral.

“Address them quickly and politely,” said Lee. “Align your offline reputation with your online reputation. Encourage happy customers to leave reviews for your business on Yelp and other review sites.”

To monitor mentions of your name or brand, Lee says you can use sites like Trackur.com, which alerts you when mentioned on a blog, news site or Twitter.

The Tonkinson Lecture Series is made possible by the generosity of alumus Rick Tonkinson, the senior associate and founder of Rick Tonkinson & Associates.

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