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Marketing Professor Shares Insight on the Psychology of Choice at “MIA: Ideas Night”

October 20, 2016
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Claudia Townsend, an assistant professor of marketing, shared insight on the psychology of human consumption with members of the IVY social networking group in Miami Oct. 13 in a “MIA: Ideas Night.”

Townsend provided an in-depth examination of human behavior and discussed why consumers make the choices they do, and how the aesthetics of advertising come into play.

Townsend, who specializes in marketing research and consumer behavior, has numerous publications in leading academic journals including the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing, and the Journal of Consumer Psychology.

Most recently, her research that found that consumers are more likely to buy products that have more space around them in stores, was published in the October issue of the Journal of Marketing Research.

The group Townsend spoke to in Miami, IVY, bills itself as the world's first social university focused on arts, entrepreneurship, policy, well-being, and social impact. Every month, IVY members are invited to events that include salon discussions with distinguished thought-leaders, art nights, cocktail and dinner parties, film screenings, theater and symphony performances, fitness and wellness activities, and getaways.

MIA: Ideas Night Photo Gallery

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