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Marketing

A Marketing major can earneither a Bachelor of Business Administration (BBA) or a Bachelor of Science in Business Administration (BSBA). Majors are required to take 18 credits of marketing.

Required CoursesMarketing Brochure

Marketing Foundations
Marketing Research and Analysis
Marketing Management

Elective Courses

Select three elective courses from the list below:

Consumer Behavior and Marketing Strategy
Retailing
Professional Selling
International Marketing
New Product Development
Marketing for Entrepreneurs
Advertising Management
Internet Marketing
Health Care Marketing
Understanding Media Metrics in the Digital World
International Marketing Management

 There are two grade requirements for a major in marketing:

  1. A grade of "B" or higher in MKT 201/301.
  2. The overall grade point average in all Marketing courses taken should be 2.5 or higher. All marketing courses   taken should be 2.5 or higher. All marketing courses in which a student taking a Marketing major enrolls will count toward the major.

Additional Areas of Study

  • Accounting
  • Computer Information Systems
  • Economics
  • Entrepreneurship
  • Finance
  • Health Sector Management and Policy
  • Human Resource Management
  • International Finance and Marketing
  • Legal Studies
  • Management
  • Management Science
  • Real Estate
    School of Business Administration
    P.O. Box 248027, Coral Gables, Florida 33124-6520
 
 
TEL: 305-284-4643
FAX: 305-284-6526
 
GRADUATE: 305-284-2510
UNDERGRADUATE: 305-284-4641